West Psychological Services approached me while redesigning their website. Their existing branding felt dated and blended into the visual language of other practices in the field.

The challenge was to create a refreshed logo and brand identity that would stand out while still feeling credible and professional within a clinical environment.

West Psychological Services, led by Consultant Forensic Psychologist Jo West (HCPC registered), offers person-centred psychological services supported by a team of specialist associates. The new identity needed to reflect this expertise while introducing a more modern and distinctive visual presence.

The solution was a bold, colourful logo and visual direction designed to feel fresh, confident and instantly recognisable in a field that is often visually conservative.