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Dyson

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McDonald's

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WizzAir

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Telekom

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Pepsi

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Vodafone

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Oreo

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Nescafé

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Milka

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Dyson ✳︎ McDonald's ✳︎ WizzAir ✳︎ Telekom ✳︎ Pepsi ✳︎ Vodafone ✳︎ Oreo ✳︎ Nescafé ✳︎ Milka ✳︎

Who I am?

I've spent the past 10+ years developing brand and digital campaigns for companies like Dyson, McDonald's, Coca-Cola and Pepsi — and what I enjoy most is the concept stage: finding the human idea inside a brief that makes everything else click into place.

Most recently at Dyson, I helped shape social-first creative across global channels, including content that reached 12.5M and 8M views.

After leaving Dyson, I founded Pinpiri — a small direct-to-consumer brand I built from scratch, where I handled everything from brand identity and product design to content and paid creative.

I enjoy turning strategy and data into ideas that feel clear, relevant and emotionally engaging. I'm equally comfortable working independently or as part of a team, and I believe the best work often comes from people building on each other's thinking.

I'm naturally curious about design and creative culture, and I tend to notice shifts in trends, formats and audience behaviour early — something that often finds its way into the work.

Outside of work you'll most likely find me somewhere outdoors, by the sea, walking my dog, reading a good book, or at the gym.

experience

Founder & Creative Lead (Performance & E-commerce)

Pinpiri | July 2024 – Present

Pinpiri is a direct-to-consumer pet accessories brand I founded and run, owning every stage from strategy to execution across creative, performance marketing, and e-commerce.

  • Lead all creative strategy and execution for paid social campaigns (Meta), developing multiple hook, format, and messaging variations and using ongoing performance data to determine what converts best

  • Write all ad copy and brand messaging independently, using AI tools (Claude, ChatGPT) to rapidly generate, pressure-test, and refine variations — enabling faster testing cycles and broader exploration of creative directions

  • Own the full conversion funnel: from paid social creative through to landing page structure, content hierarchy, and on-site UX — continuously iterating based on conversion data to improve outcomes at each stage

  • Design and run creative testing frameworks across Meta ads and landing pages — testing hooks, formats, layouts, messaging angles, and calls to action to identify the highest-performing combinations

  • Brief and direct all UX changes to the Shopify storefront, applying audience and performance insights to improve the customer journey and increase conversion

  • Used AI-assisted development to build and optimise Shopify functionality — including custom automations and UX improvements — without reliance on external developers

  • Manage the full creative pipeline from concept to execution, balancing brand storytelling with performance-driven output across all channels

    Key impact

  • Improved conversion rate through iterative testing of landing page layout, content hierarchy, and messaging — identifying the combinations that drive the strongest results

  • Increased engagement and sales from paid social by continuously testing creative hooks, formats, and copy, using performance data to inform each iteration

  • Reduced time spent on creative and operational tasks by integrating AI into daily workflows, enabling faster execution across copy, design, and problem-solving

Content Lead / Senior Art Director

Dyson Ltd. | 2022 – July 2024

At Dyson I shaped and evolved the creative direction for social-first storytelling across global channels, leading a team of 4–6 content designers and overseeing paid and organic campaigns across multiple product categories.

  • Led creative strategy and direction for social-first campaigns across global channels, supporting major product launches and always-on content programmes

  • Managed and mentored a team of 4–6 content designers, raising the overall standard of output and fostering creative development across the team

  • Developed paid and organic social creative for global product launches, pushing for more contemporary, high-performing formats while working within Dyson's brand guidelines

  • Applied platform and audience insights to continuously refine creative direction, using performance data to inform iteration and improve content effectiveness

  • Presented and sold creative work to senior stakeholders at a global level, influencing direction and gaining buy-in across product categories

  • Collaborated with strategists, marketing, and product teams to align creative output with both brand and commercial objectives

  • Experimented with new content formats and evolved Dyson's visual language across social platforms to better resonate with digital audiences

    Key impact

  • Contributed to campaigns generating 12M+ views, including individual pieces of content that reached 12.5M+ and 6.7M+ views

Art Director

Mito Budapest | 2020 – 2021

Clients: Wizzair · Telekom · GSK · Jófogás

Art Director 

DDB Budapest | 2018 – 2019

Clients: McDonald's · Telekom · Pepsi

Art Director

Leo Burnett Budapest | 2018

Clients: Coca-Cola · Renault

Art Director

Bold Ideas Budapest | 2017 – 2018

Clients: Sió · Vodafone

Junior Art Director

HPS Group Hungary | 2015 – 2017

Clients: Oreo · Nescafé · Milka · Lazurán · Győri Édes

Download full CV
Download full CV