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Dyson
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McDonald's
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WizzAir
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Telekom
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Pepsi
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Vodafone
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Oreo
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Nescafé
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Milka
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Dyson ✳︎ McDonald's ✳︎ WizzAir ✳︎ Telekom ✳︎ Pepsi ✳︎ Vodafone ✳︎ Oreo ✳︎ Nescafé ✳︎ Milka ✳︎
Who I am?
I've spent the past 10+ years developing brand and digital campaigns for companies like Dyson, McDonald's, Coca-Cola and Pepsi — and what I enjoy most is the concept stage: finding the human idea inside a brief that makes everything else click into place.
Most recently at Dyson, I helped shape social-first creative across global channels, including content that reached 12.5M and 8M views.
After leaving Dyson, I founded Pinpiri — a small direct-to-consumer brand I built from scratch, where I handled everything from brand identity and product design to content and paid creative.
I enjoy turning strategy and data into ideas that feel clear, relevant and emotionally engaging. I'm equally comfortable working independently or as part of a team, and I believe the best work often comes from people building on each other's thinking.
I'm naturally curious about design and creative culture, and I tend to notice shifts in trends, formats and audience behaviour early — something that often finds its way into the work.
Outside of work you'll most likely find me somewhere outdoors, by the sea, walking my dog, reading a good book, or at the gym.
experience
Founder & Creative Director
Pinpiri | July 2024 – Present
Pinpiri is a small direct-to-consumer brand I founded where I lead the creative side of building the business. It’s essentially a one-person creative studio where I’m responsible for everything from concept to execution.
Developed the brand identity, visual language
Designed all product illustrations and dog tag graphics
Led the full product design process
Design and manage the e-commerce experience and creative assets for the website
Photograph and produce content for the website, social media and paid advertising campaigns
Write brand copy and product storytelling across digital channels
Manage social media content and paid creative
Design packaging, campaigns and marketing materials
Analyse content performance and test creative approaches
Running the brand has given me hands-on experience across the full creative process, from concept development to audience engagement and brand building.
Content Lead / Senior Art Director
Dyson Ltd. | 2022 – July 2024
At Dyson I helped shape and evolve the creative direction of social-first storytelling across global channels, supporting product launches and always-on campaigns.
Led and mentored a team of content designers
Developed paid social creative concepts for new product launches within Dyson’s strict global brand guidelines
Partnered with multiple teams to ensure brand consistency across global paid social campaigns
Evolved the visual language across Dyson’s social channels, modernising creative output and introducing more contemporary formats
Developed organic content with greater creative freedom, exploring new storytelling formats
Translated brand strategy into clear visual storytelling across digital platforms
Worked closely with strategists to shape social storytelling and campaign narratives
Oversaw projects from brief through production and final delivery
Experimented with new content formats and analysed their impact on engagement
Contributed to viral social campaign content reaching 12.5M+ and 6.7M+ views
Art Director
Mito Budapest | 2020 – 2021
Clients: Wizzair · Telekom · GSK · Jófogás
• Developed campaign concepts across digital, social and OOH channels
• Collaborated with a range of copywriters and creative partners, often developing ideas independently
• Presented creative concepts to creative directors and clients
• Created key visuals and campaign assets across multiple platforms
• Worked closely with photographers and directors during campaign production
• Mentored junior designers and interns
• Experimented with illustration as part of campaign visuals, with artwork featured in advertising campaigns
Art Director
DDB Budapest | 2018 – 2019
Clients: McDonald's · Telekom · Pepsi
• Developed integrated campaign concepts across TV, OOH, social and retail channels
• Worked in a dedicated art director / copywriter team to develop campaign ideas and executions
• Directed photographers and production teams on commercial shoots
• Oversaw visual adaptations with in-house design teams, ensuring campaign assets remained consistent with the approved key visual
• Delivered campaign visuals across multiple media channels
Acted as brand owner for Pepsi and Telekom, guiding teams to ensure visual assets and brand tone were applied consistently across campaigns
Art Director
Leo Burnett Budapest | 2018
Clients: Coca-Cola · Renault
Worked within a dedicated creative team developing campaign concepts
Presented ideas to creative directors and clients
Developed visual concepts and art direction across campaign executions
Created cross-channel visual communication strategies
Ensured campaign visuals remained aligned with brand guidelines
Art Director
Bold Ideas Budapest | 2017 – 2018
Clients: Sió · Vodafone
• Worked in a dedicated art director / copywriter team developing campaign ideas
• Developed integrated campaign concepts across TV, OOH, social and retail channels
• Designed key visuals and supporting campaign assets across multiple platforms
• Took ownership of both concept and design execution within a small creative team
• Created social-first campaign content and digital assets
Junior Art Director
HPS Group Hungary | 2015 – 2017
Clients: Oreo · Nescafé · Milka · Lazurán · Győri Édes
• Worked within a creative team alongside senior art directors and copywriters developing campaign ideas
• Developed visual executions across TV, OOH, digital and in-store campaign assets
• Assisted in concept development and pitched ideas to senior creatives and clients
• Prepared campaign visuals for production and collaborated with photographers and directors on shoots
• Managed social media visuals for several brands, ensuring assets remained aligned with brand guidelines
• Acted as brand owner for Oreo, TotalCar, Győri Édes and Lazurán across social and campaign visuals