Totalcar
Creative concept / Art Direction
The challenge
A cult-favourite car show was moving to a new channel. The task was simple: make sure fans followed, without losing the chaotic energy that made the show what it is.
Concept
The idea centred around two of the show’s most iconic elements: drifting and the “Anteater” car. A visual shorthand for the show and its hosts. As inseparable as an Aston Martin is to Bond, or a DeLorean to Marty.
If the show was moving channels, the car would too.
Drifting between dimensions.
The film reached 20,000 viewers online, on top of TV, with overwhelmingly positive fan response.
30 sec teaser trailer
Case study video
Not a mockup. Shot on my way home. Someone from the target audience, stopping to look.
Credits
Creative Director: Csaba Hollós
Art Director: Nóra Redler
Junior Copywriter: Dániel Tóth
Director: Andor Lengyel
Photo: Márton Martos
Production: The Imagement