TotalCar drifted dimensions
A cult-favourite car show was moving to a new channel. The task was simple: make sure fans followed, without losing the chaotic energy that made the show what it is.
The idea centred around two of the show’s most iconic elements: drifting and the “Anteater” car. A visual shorthand for the show and its hosts. As inseparable as an Aston Martin is to Bond, or a DeLorean to Marty.
If the show was moving channels, the car would too.
Drifting between dimensions.
The film reached 20,000 viewers online, on top of TV, with overwhelmingly positive fan response.
Client
Viacom / TotalCar
Skills
Concept creation and development
Working within a creative team
Art direction for campaign
Key visual design for OOH
Storyboard design
Pitching to stakeholders within Viacom
TVC
OOH
20k
views on top of the TVC spot
BTS
What difference did it make?
Overwhelming
fan support on Facebook comment section
