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TotalCar
ART DIRECTION | CREATIVE CONCEPTION | DESIGN
TotalCar is nothing more and nothing less than the name suggests. An amazing car show and total chaos and crazyness.
TotalCar is the most popular car show with trillion seasons behind them and an entire enterprise from merch to roadshows. When Viasat6 approached them to make their next season for the network, their new promotion had to be self-explanatory yet a familiar show-piece for the fans.
The spot was seen by 20.000 people on YouTube above the TV audience, and TotalCar's and Viasat6's Facebook pages were both flooded with positive fan comments.
We drifted over! From now on we are burning tires on channel Viasat 6.
TotalCar. Every Saturday at 19:20 airing from 16th April.
Coming soon on Viasat6!
CREDITS
Agency: HPS
Creative Director: Csaba Hollós
Concept: Nora Redler, Marci Martos, Dani Tóth
Junior Art Director and designer: Nora Redler
Senior Art Director: Martos Marci
Junior Copywriter: Dani Tóth
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