Sió Juices
Creative concept / Design
The challenge
Sió wanted to highlight that their juices are made from real fruit, grown and cared for by real farmers. The challenge was to make that care visible, and give people a reason to value it.
Voiceover in english: Our Sió farmers does wonders with the weather, over on the next tree the fruits are saying that he can tell the sun to shine, or make the clouds cry. Oh wow! Our farmer Zsolt only looks at the starling coming from east, and they avoid all of our garden! But how would I know, I have never seen a starling before! Pff our farmer Tamás can speak our language! The other day he called me by my name! I filled up with zest all the sudden.
If the fruits could speak, they'd tell that our Sió farmers magical caring is what makes them so uniquely delicious.
Concept
Caring for something often means going further than expected. Learning, adapting, and doing whatever it takes to protect it.
So we treated farmers like superheroes. Not in a literal sense, but in the way they look after their crops.
If the fruits could speak, they’d tell you the same. That Sió farmers can control the weather, keep birds away, and even speak their language.
A playful way to show that behind every juice is care that goes above and beyond.
Credits
Creative Director: Éva Juhász
Concept: Nora Redler, Éva Juhász, Bence Bán
Senior Art Director: Dávid Vass
Designer: Nora Redler
Copywriter: Éva Juhász, Bence Bán