Rocket Consultancy is a startup specialising in HR internal communication. While a freelance studio was already designing their new website, the company approached me to create a logo and visual identity to support the launch.

During the briefing process, the CEO expressed a strong interest in brutalist architecture and minimal design. The challenge was to create a brand mark that felt professional yet playful, while avoiding obvious or cliché rocket imagery.

The solution was a minimal logo inspired by brutalist design principles, using simple forms and confident geometry. The rocket motif was subtly incorporated in a way that felt refined rather than literal, allowing the brand to remain clean, modern and distinctive.

The result was a simple but striking identity that balanced professionalism with personality and set the foundation for the new website and brand presence.