Pinpiri
Founder / creative director / Graphic Designer / Copywriter / photographer / social media manager
The challenge
This didn’t start with a challenge. It started with an idea: bring fun back to something that had become painfully boring.
Before Pinpiri, dog tags were just metal circles with a name and a phone number engraved on them.
Pinpiri turned them into bold little fashion statements for dogs who don’t do basic.
The story behind the brand
Pinpiri didn’t start with a brief. It started with a frustration.
Dog tags were boring metal circles with a name and a phone number engraved on them. Pure function, zero personality.
So I designed something I couldn’t find anywhere: bold enamel dog tags that felt more like fashion than hardware.
Pinpiri became my playground for creativity, where I get to be both the creative and the client. Thankfully, we have a great agency-client relationship.
I designed the products, created the brand world, the tone of voice, built the website, shot the content, wrote the copy, ran the ads, and handled production, packaging, and customer experience.
Everything you see here was created and built by one person.
Because sometimes the best way to prove an idea works is to build the whole thing yourself.
