Pinpiri is a pet accessories brand for dog people who’d rather their dog didn’t look like everyone else’s. Street style isn’t just for humans.

It’s built for alternative, anti-basic dog parents, a lot of them Gen Z, who dress their dogs the way they dress themselves. I launched it in 2024 after ten-plus years in advertising, and it’s the hardest brief I’ve ever worked on, because the client is me and so is the budget.