Jófogás is basically Hungary's eBay—you can sell pretty much anything on there. When they came to us wanting to drive app downloads and get people listing items, I jumped onto the project to lead the art direction and build out the final visual world based on an initial concept.

The client gave us four specific categories the films had to hit—children's gear, workout machines, furniture, and tech stuff—so the challenge was making all of that feel cohesive. Because I love wearing multiple hats, I actually illustrated every single asset myself and directed the art direction for all the films. I also teamed up with an in-house animator and a graphic designer, mentoring and guiding the graphic designer through the whole production process to make sure our look stayed sharp from start to finish.