Pass it on, on Jófogás

A cult-favourite car show was moving to a new channel. The task was simple: make sure fans followed, without losing the chaotic energy that made the show what it is.

The idea centred around two of the show’s most iconic elements: drifting and the “Anteater” car. A visual shorthand for the show and its hosts. As inseparable as an Aston Martin is to Bond, or a DeLorean to Marty.

If the show was moving channels, the car would too.

Drifting between dimensions.

The film reached 20,000 viewers online, on top of TV, with overwhelmingly positive fan response.

Client

Jófogás

Skills

  • Developing existing platform concept

  • Art direction

  • Key visual design for OOH

  • Storyboard design

  • Illustrations

  • Project lead

  • Working with animator

  • Working with/mentoring junior art director on the project

TVC

OOH

16M

views on YouTube across the 3 films

What difference did it make?

Ongoing

creative concept that still produces films