That’s one way to introduce Dyson’s new hair clips on TikTok

Dyson was launching hair clips — a simple, everyday product re-engineered with the same level of precision as its core technology.

The challenge was to make that engineering credible and engaging on social, proving that even something this familiar could perform better.

The engineering team had developed rigorous internal testing to validate performance.

We turned that process into the idea — using the testing itself as the story, making the product’s strength and hold visible, rather than claimed.

By leaning into real demonstrations, the content felt both credible and engaging, translating technical performance into something instantly understandable on social.

19.3M views on TikTok, 6,700+ comments

Client

Dyson (working within Dyson’s in-house creative team)

Skills

Concept creation and development
Senior Art director on the project
Leading & mentoring junior art director on the project
Project lead
Pitching to stakeholders
Working with the film team to ensure best visual storytelling for the brief
Defining the post-production visual rhythm to optimize engagement for TikTok-native consumption.