Dyson Hairclips
creative Concept / art direction
The challenge
Dyson was launching a new product in the hair care category: hair clips. A simple, everyday tool, re-engineered with the same precision as everything else they make.
The challenge was to prove it. To show that even something this familiar could be redesigned to perform better, and hold all day.
the Concept
The engineering team had already built rigorous testing methods to get there. We turned that process into the idea, making the testing itself the story.
The films reached 19.3M views on TikTok, with over 6,700 comments.
Hairtype video edit
Engineering edit
Credits
Senior Content Designer: Jack Blanchard
Film Team: Peter Morrell, Neil Pymer
Producer: Matthew Crawford